Sportradar Partners with Caribbean CAGE for a Diverse Sports Betting Experience
Sportradar, the Nasdaq-listed sports technology company, has been selected by Caribbean CAGE LLC, a prominent gaming company in the Caribbean and Latin America, to roll out an advanced and immersive sports betting experience across several jurisdictions.
This development comes as a result of a multi-year agreement secured through a competitive tender process, positioning Sportradar as the primary technology and service provider in the region.
ORAKO: A Multichannel Game-Changer
Sportradar is set to fully deploy ORAKO, its high-caliber player account management (PAM) and sports betting platform, facilitating a tailored omnichannel sportsbook offering.
This move will enable the CAGE Companies to attract bettors across multiple territories via a singular integration, while ensuring a uniform betting experience whether on desktop, mobile web, or retail channels.
The ORAKO system presents a unified gateway to Sportradar’s decorated lineup of betting products and services, offering operators flexibility in sportsbook configuration.
The CAGE Companies are leveraging this by integrating Managed Trading Services (MTS), granting regional bettors access to a vast array of pre-match and live betting options.
A Live Betting Bonanza with Premium Partnerships
The deal emphasizes live betting, connecting CAGE Companies’ clientele with Sportradar’s high-value sports partnerships, which include major U.S. leagues like the NBA, NHL, and MLB, and international heavyweights such as the UEFA Champions League. Sportradar’s cricket offerings are also expected to be a significant draw in the cricket-loving Caribbean.
Jacob Lopez, Sportradar’s Senior Vice President Managed Sportsbook Services, remarks, “Sportradar has a strong track record of collaborating with operators to establish new betting offerings that are dynamic and engage customers deeply. Combined with the advanced technological capabilities of the ORAKO solution, Sportradar is best positioned to partner with Caribbean CAGE and deliver a customisable sportsbook offering that enhances the sports betting experience for a diverse customer base across the region.”
Strategic Alliances for a State-of-the-Art Betting Ecosystem
Robert L. Johnson, Founder of The RLJ Companies and majority owner of the CAGE Companies, shares his enthusiasm about the strategic partnership with Sportradar, stating “We are extremely excited to have entered into a strategic partnership with Sportradar. Together, we plan to operate Sports Betting at retail locations and online in markets throughout the Caribbean and Latin America. CAGE has existing licenses for Sports Betting in several countries in the region and we are working toward launching our new partnership during the first quarter 2024. “
Emphasizing the benefits for regional small businesses and customers, Robert B. Washington Jr., Chairman and CEO of CAGE Companies, asserts, “CAGE Sports will deliver a world class product to the benefit of small businesses throughout the region. Our customers will also benefit by having access to both retail and digital solutions to wager on their sport of choice. We see sports betting as a big part in the growth of our company. Having Sportradar as our partner creates tremendous value and will assist us in delivering a world class sports betting experience.”
Our Comment on the Article
The alliance between Sportradar and Caribbean CAGE LLC is a forward-thinking move that promises to reshape the sports betting landscape in the Caribbean and Latin America.
By harnessing Sportradar’s robust ORAKO platform, CAGE Companies is poised to offer a seamless, integrated betting experience that addresses the nuanced needs of a geographically and culturally diverse customer base. This strategic move not only strengthens Sportradar’s position as a leader in sports technology solutions but also underlines the growing significance of sports betting as a key player in regional economic growth and entertainment.