Date: 08.09.2023

by Mateusz Mazur

SportyBet Releases Star-Studded Commercial Featuring Real Madrid Players

SportyBet Releases Star-Studded Commercial Featuring Real Madrid Players iGamingExpress

SportyBet, the Official Partner of Real Madrid in Africa, has unveiled an impressive television commercial featuring three top players from Real Madrid: Éder Militão, who also serves as a global ambassador for SportyBet, Federico Valverde, and Aurélien Tchouaméni, with Cameroonian heritage.

This visually captivating commercial, set in an African household, leverages the star power of Real Madrid’s athletes to highlight the exceptional features of SportyBet.

Highlighting World-Class Features

The television commercial artfully demonstrates SportyBet’s world-class features, including its cutting-edge user interface and the introduction of unique offerings such as a first-class video solution. This feature allows users to watch live games and place bets seamlessly. The production combines elegance with humour to showcase these exceptional features.

The television commercial is set to air across Africa and will be featured on SportyTV, as well as main pan-regional platforms during prominent football leagues and competitions. SportyTV, a free-to-air linear and online sports television network in Nigeria and Ghana, offers in-house punditry and live coverage of matches in major leagues worldwide.

SportyBet’s Strategic Partnerships

Elías Gallego, VP of Business Development, Marketing, and Media at SportyBet, expressed, “This television commercial in collaboration with Real Madrid exemplifies SportyBet’s commitment to bringing the thrill of world-class football to our African users. We believe this commercial will not only captivate fans but also inspire a new generation of sports betting enthusiasts across the continent. Together with Real Madrid, we’re raising the game in Africa.”

SportyBet has solidified its position as a leading player in the sports betting industry through strategic partnerships. As the Official African Partner of Real Madrid Football Club for the third consecutive season, SportyBet continues to make its presence felt in the global sporting arena.

The partnership with Premier League giants, Manchester City, for the second season is a testament to their commitment. Additionally, the recent renewal of Michael Essien as their African Ambassador demonstrates their dedication to engaging with football legends from the continent. Welcoming Éder Militao as their Global Ambassador this season further expands their global reach and influence in the sports industry.

These partnerships underscore SportyBet’s commitment to connecting with the sports community while offering an exciting and immersive betting experience to fans across Africa and beyond.

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