Date: 16.08.2023

by Mateusz Mazur

SportyBet Renews Partnership with Michael Essien as Brand Ambassador in Africa

Renowned betting brand SportyBet has announced the renewal of its partnership with Ghanaian football legend Michael Essien as its Brand Ambassador in Africa.

Partnership with football icon extended

This strategic collaboration will involve Essien actively participating in a range of online and in-ground activations, reaffirming his role as the brand’s prominent representative across the continent.

SportyBet has consistently provided innovative and immersive betting experiences to customers worldwide. The renewal of the partnership with Michael Essien, a revered figure in African and global football, underscores SportyBet’s commitment to connecting with its audience through a shared passion for sports and entertainment.

Memorable experiences for fans

Michael Essien, a Ghanaian football icon with a remarkable career at clubs like Chelsea, Real Madrid, and AC Milan, expressed his excitement: “The enthusiasm and dedication that SportyBet brings to the world of sports and gaming resonate deeply with me. I look forward to continuing this journey, working closely with the SportyBet team to create memorable experiences for fans and users across Africa.”

Elías Gallego, VP of Business Development, Marketing, and Media of SportyBet, shared his enthusiasm about the partnership: “His commitment to excellence on and off the field…aligns perfectly with SportyBet’s values. We look forward to collaborating closely on various activations that will undoubtedly elevate the betting experience for our users.”

This partnership extension follows another significant collaboration for SportyBet, with football sensation Eder Militao joining as a global brand ambassador, reflecting the brand’s determination to engage with football fans worldwide and deliver exceptional entertainment through its platform.