Star Sports Expands Operations to Australia with New Licence

Star Sports Enters Australian Market

One of the UK’s leading independent bookmakers, Star Sports, has officially entered the Australian market after securing Victoria’s Wagering and Betting Licence.

A bookmaker known for its prominent presence on racecourses and prestigious high street shops in the UK, including London’s Mayfair, Star Sports will now offer its services online across Australia.

Leadership in Australia

Shane Ciurleo has been appointed as Star Sports’ General Manager in Australia, tasked with leading the brand’s expansion Down Under. Ciurleo expressed his excitement about the opportunity.

“I feel very fortunate to be given the opportunity to bring the Star Sports brand to life in Australia. Ben Keith and his team have built and maintained a wonderful brand in the UK, and I look forward to introducing the Australian market to the Star Sports brand ethos and values”, he stated.

Ben Keith, owner of Star Sports, shared his enthusiasm for the expansion, commenting, “I am thrilled to be launching our Star Sports brand in Australia. With Shane at the helm, I have the utmost confidence in the team Down Under. It was a lifelong ambition to trade at the prestigious Melbourne Cup and with great thanks to the Waterhouse family, it became a reality last year. We at Star Sports believe in bookmaking and are very excited to begin operating in Australia.”