STS Group Announces Partnership with Borussia Dortmund in Poland
STS Group has officially entered into a regional partnership with Borussia Dortmund, one of the top football clubs in Europe. The agreement includes the use of the BVB logo and the presence of the STS brand during match broadcasts, as well as a partnership in the farewell match for Polish football legends Łukasz Piszczek and Jakub Błaszczykowski.
STS Becomes Regional Partner of Borussia Dortmund
As part of this new agreement, STS, Poland’s largest betting company, gains the rights to use Borussia Dortmund’s logo and create exclusive content for Polish fans through its betting platforms.
The STS logo will also be visible during Borussia Dortmund’s matches broadcasted in Poland via LED boards surrounding the pitch, enhancing the visibility of both brands. Additionally, this collaboration will extend to social media, where STS branding will be prominently featured alongside Borussia Dortmund.
Farewell Match of Łukasz Piszczek and Jakub Błaszczykowski
As part of this partnership, special events will be organized, including the farewell matches for two former Borussia Dortmund stars, Łukasz Piszczek and Jakub Błaszczykowski. These highly anticipated farewell games are scheduled for September 7th and are sure to attract a large Polish audience, particularly fans who fondly remember these players’ contributions to Borussia Dortmund’s success.
Borussia Dortmund, established in 1909 and currently competing in the Bundesliga, is a globally recognized club with a passionate fanbase that extends into Poland. The team is preparing for the official launch of their season, set to begin this Saturday, when they face Eintracht Frankfurt.
Key Voices on the STS-BVB Deal
STS CEO Radim Haluza expressed his excitement about the partnership, stating: “Borussia is a great brand in world sports, and at the same time a club that has a very large community in Poland, for which we will prepare a number of surprises and non-standard and unique activities. Polish BVB fans associate a lot of positive sporting memories with the club, among others due to the games of Lewandowski, Piszczek and Błaszczykowski.
“We want to use this positive sentiment and emotions to the benefit of the STS brand and our clients, and at the same time show that our involvement in sponsorship activities will increase. This partnership opens up new opportunities for us and will certainly strengthen the image of STS as a leader in the Polish market.”
Borussia Dortmund Managing Director Carsten Cramer echoed Haluza’s sentiments, adding: “We feel close to the fans in Poland and we are very happy to be able to cooperate with STS in a regional partnership. The farewell match of two BVB legends – Kuba Błaszczykowski and Łukasz Piszczek, is a great start to our cooperation. What is more, we have planned many attractions for BVB fans in Poland together.”
