Symplify and Playbook Engineering Expand Partnership to Enhance CRM Solutions in iGaming

This collaboration aims to provide cutting-edge customer relationship management (CRM) tools to a variety of established iGaming brands, thereby enhancing user engagement and operational efficiency.

Enhancing CRM Capabilities

Playbook Engineering is set to integrate Symplify’s comprehensive CRM ecosystem across its network. This includes renowned brands such as StarSports, AK Bet, Gentleman Jim, Dragonbet, and NRG.

By leveraging Symplify’s advanced CRM functionalities—encompassing email, SMS, dynamic web content, and browser push notifications—these brands can expect to see a significant boost in customer engagement.

Advanced Tools for Optimized Engagement

The partnership will allow Playbook Engineering’s partners access to Symplify’s Campaign and Journey Builder modules, as well as its site conversion testing capabilities. These tools are designed to enable operators to craft customized and AI-optimized user experiences. The focus on tailored marketing strategies through these modules will likely lead to enhanced customer satisfaction and increased lifetime value for users.

Executive Insights

Christoffer Feldt-Sørensen, Symplify’s Head of Sales, expressed enthusiasm about the partnership’s extension, stating, “Extending our partnership with Playbook Engineering means its leading brands can use our complete CRM and AI cloud solutions to drive growth. The results have been excellent since we began working with Playbook and we expect more of the same with these new brands.”

Echoing this sentiment, Luke Cousins, Commercial Director at Playbook Engineering, remarked, “Symplify continues to prove itself as an outstanding customer engagement solution for our portfolio of brands and we know these new operators will see an instant uptick in engagement and revenue.”