The Sharks Welcome Hollywoodbets as New Title Sponsor

The Sharks rugby team has unveiled Hollywoodbets as their new title sponsor, marking an exciting milestone in a partnership that began in 2019. This dynamic collaboration now sees Hollywoodbets not only as the title sponsor but also as the holder of stadium naming rights for the iconic Hollywoodbets Kings Park.

Mutual growth

CEO of The Sharks, Dr Eduard Coetzee, expressed his enthusiasm for this significant development: “This strong partnership will continue to be elevated in the years to come. With both brands having an international footprint and global appeal, this evolution in our relationship is a momentous occasion for the global sporting and entertainment communities alike.”

“Hollywoodbets have taken the global sponsorship industry by storm, and they are a brand that supports and engages with their partners for mutual success and growth. Our focus is to continue to make magic together and to work closely to ensure that our collective objectives are met.”

The alignment of values and dedication to excellence makes this partnership a natural progression for both The Sharks and Hollywoodbets. This collaboration aims to uphold rugby prowess and promote sportsmanship, teamwork, and determination. The sponsorship is poised to resonate globally and contribute to both entities’ enduring legacies.

One of the most recognisable brands

Devin Heffer, Brand and Communications Manager for Hollywoodbets, expressed the company’s honour in becoming The Sharks’ new title sponsor: “Hollywoodbets is honoured to be the new title sponsor of The Sharks. Being a Durban-born and based company, we are massive Sharks fans! We know how much this team means to the fans and how it is an institution of our province. Through the passion and energy, we put into every sponsorship, we look forward to enhancing The Sharks supporter experience, and further growing The Sharks position as one of the most recognisable rugby brands in the world.”

The partnership extends beyond the field, with Hollywoodbets’ commitment to community support and sports development echoing The Sharks’ values. The collaboration encompasses grassroots rugby development, community engagement, bursaries for students, and other initiatives that empower South African communities.

With Hollywoodbets’ logo prominently featured on The Sharks’ playing jerseys, this partnership will invigorate both the team and their dedicated fans. The transition is set to take place in the 2023/2024 rugby season, with fans eagerly awaiting the availability of the newly adorned jerseys.

As The Sharks embark on this new chapter with Hollywoodbets, the partnership signifies a shared dedication to sports excellence, community upliftment, and a bright future for both organizations.