Transforming sports betting. How STATSCORE’s Tipster boosts player engagement with smart tips

Evolving betting landscape

Sports betting is more than just placing bets. Gamification, free-to-play options, and all kinds of engagement-boosting tools are becoming increasingly important, as the operators strive to differentiate themselves with unique features that enhance the player experience.

External providers play a crucial role in developing these functionalities for sportsbooks. Among these companies, STATSCORE stands out as a forward-thinking provider that comes up with data-packed solutions aiming to make betting more attractive and engaging for users. This renowned Polish-based company has just developed a refreshed sports tips solution – Tipster, which builds upon actionable data, pre-match tips and contextual statistics.

Tipster is a sports hints solution that offers seamless integration into an operator’s platform, delivering pre-match and live tips for a range of popular sports, including football, basketball, volleyball, tennis, and American football. Notably, this tool can be easily integrated with betslips, encouraging more betting decisions from users.

Bettors may already be familiar with the key ideas underlying this new tool. On sportsbooks’ websites, they might have noticed tips and betting suggestions for specific events. It’s because betting companies are eager to take any steps to ensure that players don’t need to rely on external sites aggregating data and information while creating their wagers. Consequently, team statistics, advanced data trackers, and H2H comparisons have started to appear on the operators’ websites.

However, when it comes to turning data into boosted user engagement, Tipster takes things to the next level.

A step forward with Tipster

A key aspect here is that STATSCORE has developed a sports tips solution that can be integrated into an operator’s platform much more smoothly than other functionalities working on a similar principle.

Looking at the websites of operators with similar tools, we see that tips and betting suggestions are provided to players in a completely separate widget. In the case of Tipster, this is just one of the possibilities. The sportsbook can also forgo the traditional slider and offer all suggestions directly within the event tracker.

Moreover, Tipster is also available as a raw data feed via API, providing sportsbooks with the flexibility to integrate it seamlessly into their existing platforms. TipsterAPI delivers the same comprehensive data and tips, enabling betting operators to present this information within their own solutions on websites or apps. This API-based approach allows for a consistent presentation of tips, ensuring a high-quality user experience.

Contextual tips to boost betting profits

Tipster is a highly advanced tool that provides bettors with pre-match and live tips for many popular sports and diverse markets within each of them. For example, for football (soccer), the markets include 1X2, Under/over goals, (total, home team, away team)

Both teams to score, First team to score, Asian handicap, Double chance, Under/over (corners, cards, offsides, etc.), and many more.

The data delivered by this tool is based on advanced mathematical models, which continuously generate the most relevant tips and insights. In this way, the player quickly gains information that, for example,  team X, which is playing their game tonight, is undefeated at home for six matches – and the bettor receives a betting suggestion based on this fact. Crucially, this insight can seamlessly lead to a betslip, where user can put their money on a specific outcome of the bet.

Does this solution actually work and is it useful for players? Data provided by STATSCORE clearly indicate that Tipster increases the click-through rate (CTR) by 7%. This means that players are more likely to place tips provided in this way on their slips.

Covering 10 sports and available in 18 languages

Currently, Tipster covers 10 different sports, including:

• Football
• Basketball
• Tennis
• Volleyball
• Cricket
• American Football
• Handball
• Table Tennis
• Ice Hockey
• Baseball

The solution is available in 18 different languages, including English, Spanish, Arabic, Hindi, and Brazilian Portuguese. Adjusting Tipster to the linguistic needs of new clients does not seem to be a major challenge. STATSCORE emphasizes that additional language options can be added as customer needs arise.

The new Tipster solution is continuously evolving, even though it is already a highly advanced tool. STATSCORE is following a trend in the betting industry where operators and providers work hard to offer players the best experience beyond just odds and bets. Tipster is certainly a significant step in this direction.