“Transparency plays a pivotal role in affiliate marketing”

You joined MyAffiliates in 2012 and have since led the company to significant growth. What were some of the key strategies you implemented to achieve this success?

Since joining MyAffiliates in 2012, I have focused on several key strategies to drive growth:

Product Innovation has been key to MyAffiliates’ growth. One of our primary focuses has been continuously enhancing our platform with new features based on client feedback and market trends to stay competitive. However, having a good product is not enough, and our strategy has also been to build a client-centric approach. We have invested much time and resources to build strong relationships through developing personalised support, improving client satisfaction, and collaboration. Once those key elements were in place, we started investing in Market expansion and strategic partnerships, entering new and emerging markets, adapting to local demands and regulations, diversifying our client base, and collaborating with key industry players to enhance our offerings and extend our reach. These strategies have been pivotal in driving MyAffiliates’ growth and establishing us as a leader in the affiliate marketing industry.

MyAffiliates recently underwent a major rebranding. Can you share the vision behind this rebranding and how it reflects the company’s evolution and future direction?

In 2018, MyAffiliates embarked on a major rebranding to reflect our evolution and future direction. Our vision was to present a fresh, modern look that aligns with our product’s innovative and flexible nature. The rebranding aimed to visually represent our commitment to helping clients grow and succeed in a dynamic market.

The new brand identity was designed to convey the core values of our platform—modernity, flexibility, transparency, and growth. We wanted our image to resonate with existing and prospective clients, showcasing that we are a forward-thinking company dedicated to providing cutting-edge solutions with a clear and open approach. This rebranding was not just a change in appearance but a reaffirmation of our mission to support client success through continuous innovation and adaptability.

Our updated look and messaging reflect the strides we’ve made in enhancing our platform and services. It underscores our dedication to staying ahead of industry trends and consistently delivering value to our clients. As we move forward, this refreshed brand will continue to symbolise our commitment to excellence, transparency, and growth in the affiliate marketing industry.

What features do you believe set MyAffiliates apart from other affiliate marketing software providers?

MyAffiliates distinguishes itself with several key features and approaches to clients that set the product apart from our competitors.

The software’s Customisability and Flexibility allow us to tailor the system to specific needs, adapting it to various business models and industries. Its Comprehensive Reporting suite gives our clients close to real-time, detailed analytics for operators and affiliates, allowing them to make informed decisions and optimise their marketing strategies. Our platform is also very flexible and accommodates growth seamlessly, from small startups to large affiliate programs. Also, the intuitive design simplifies affiliate program management. Our dedicated support and seamless integration capabilities with most third-party providers enhance this for a cohesive marketing ecosystem. All these features make MyAffiliates a robust, adaptable, and reliable affiliate marketing solution with a difference!

You have been recognised multiple times for your leadership, including being named one of the most influential people in the iGaming industry by iGamingExpress. How does it feel to receive such recognition, and what do you think has contributed to your influence in the industry?

Receiving recognition from iGamingExpress and others as one of the most influential in the iGaming industry is incredibly rewarding and humbling. It feels great to have my efforts acknowledged by peers and industry experts.

I believe my influence stems from a genuine passion for the industry and a clear vision for MyAffiliates’ growth. I’ve focused on fostering innovation and staying ahead of trends, but I couldn’t have achieved this alone. The dedication and hard work of the MyAffiliates team have been crucial. Together, we’ve built strong relationships with clients and partners, driven by a commitment to excellence and transparency.

This recognition inspires me to continue leading with integrity and to push the boundaries of what we can achieve in the iGaming industry, always with the support of my talented team.

Can you discuss the importance of transparency in affiliate marketing and how MyAffiliates incorporates this principle into its platform?

Transparency plays a pivotal role in affiliate marketing, fostering trust and credibility among all stakeholders—operators and affiliates. At MyAffiliates, we recognise that transparency is not just a principle but a cornerstone of our operations.
Firstly, we ensure transparency in reporting and analytics by allowing our clients to import any data they want to provide and show to their affiliates. Our platform provides comprehensive, close-to-real-time data that allows operators and affiliates to track performance metrics accurately. This transparency enables informed decision-making and fosters accountability.

Secondly, we prioritise transparent communication with our clients. From clear contract terms to honest discussions about capabilities and limitations, we aim to build trust-based relationships. This approach helps us align our strategies with client expectations and ensures mutual understanding.

Lastly, we believe in transparent pricing and fee structures. Our clients know exactly what they are paying for and understand the value they receive from our services. This transparency extends to all aspects of our business, reinforcing our commitment to integrity and openness.

By integrating transparency into our platform and practices, MyAffiliates aims to set a standard of trustworthiness in the affiliate marketing industry. We believe that transparent relationships lead to stronger partnerships and sustainable growth for all involved.

What role do you see MyAffiliates playing in the broader context of the iGaming industry, and how do you plan to expand its influence and capabilities in the coming years?

MyAffiliates aims to play a pivotal role in advancing the iGaming industry by promoting innovation, transparency, and collaboration. Our focus extends beyond our platform to encompass industry-wide improvement.

Looking forward, we plan to enhance industry standards by advocating for greater transparency in affiliate marketing practices.
Additionally, geographical expansion is a priority to diversify market access and drive global best practices. By entering new markets responsibly and adapting to local regulations, we aim to elevate industry standards worldwide.

Furthermore, fostering deeper partnerships across the ecosystem—whether with regulators, technology providers, or industry associations—will enable us to address challenges and seize opportunities for mutual growth collectively.

Moreover, leveraging advanced analytics and data-driven insights will be pivotal. By embracing technologies that enhance targeting precision and campaign effectiveness, we aim to raise the bar for performance metrics and ROI across the industry.
Ultimately, MyAffiliates is committed to expanding its capabilities and contributing to a more transparent, innovative, and collaborative iGaming landscape. We aspire to drive positive change and sustainable growth for all stakeholders by setting high standards and advocating for industry-wide improvements.