UK Government Cautious on Tightening Gambling Ad Restrictions Despite DCMS Urgings
The UK government has exhibited a cautious stance on the imposition of stricter gambling advertising restrictions, despite recommendations from the Department for Digital, Culture, Media and Sport (DCMS).
The recent responses to DCMS’s advocacy highlight a reluctance to advance beyond the established guidelines outlined in the white paper, emphasizing the need for more compelling evidence before enacting significant changes.
DCMS Recommendations on Gambling Ads
DCMS has been vocal about the need to diminish the presence of gambling ads during sporting events, suggesting the implementation of new rules through the cross-sport gambling sponsorship code of conduct. This initiative aims to reduce the volume of gambling adverts displayed in sports stadia, aligning with broader efforts to mitigate gambling-related harms.
Government’s Stance and Future Plans
While the government acknowledges the concerns raised by DCMS, it plans to adhere to the current framework detailed in the white paper. This approach focuses on curbing predatory advertising practices to protect consumers, with a firm commitment to continuously monitor the sector and evaluate the impacts of in-stadium gambling advertisements.
The UK government also reiterated its intention to finance independent gambling research through the statutory levy, ensuring that any policy adjustments are informed by robust and unbiased evidence.
Collaborative Efforts with Regulatory Bodies
In its response, the government expressed its dedication to working closely with key organizations, such as the UK Gambling Commission, the Committee of Advertising Practice, and the Advertising Standards Authority (ASA).
The ASA, in particular, has recently reminded marketers to ensure compliance with advertising standards ahead of UEFA EURO 2024, highlighting the ongoing focus on responsible gambling promotion.
