Virgin Bet Migrates to Kambi Sportsbook Platform for Enhanced Growth
Kambi Group and LiveScore Group have reinforced their partnership with the migration of the UK-facing Virgin Bet brand onto the Kambi sportsbook platform. Since its launch in 2019, Virgin Bet has become a prominent brand in the UK, and this migration aims to facilitate the next phase of its growth.
Successful Collaboration Continues
This move marks the latest successful collaboration between Kambi and LiveScore Group. The two companies have previously partnered on the flagship LiveScore Bet sportsbook in several markets, including the UK, Ireland, The Netherlands, and Nigeria.
Statements from Leadership
Erik Lögdberg, Managing Director of Kambi Sportsbook, expressed pride in this significant migration: “We are proud to announce this landmark migration for Kambi in the UK with Virgin Bet, a hugely popular and well-established brand which shares our commitment to delivering the highest calibre of sports betting experiences.
“We look forward to continuing to work closely together, combining Kambi’s technical and sportsbook expertise with that of LiveScore’s in-house product teams as we drive ongoing growth in their target markets.”
Sam Sadi, CEO of LiveScore Group, emphasized the importance of offering a robust sportsbook to Virgin Bet customers: “Offering Virgin Bet customers the strongest possible range of products and services is a priority for us, and having a top tier sportsbook in place is a core part of this.
“After the success of our partnership on LiveScore Bet, we are pleased to have further extended our work with Kambi as we look to further grow Virgin Bet’s footprint in the UK market.”
Future Growth Prospects
The migration to the Kambi sportsbook platform is expected to unlock significant growth opportunities for Virgin Bet, enhancing its product offerings and market reach.
By leveraging Kambi’s technical expertise and LiveScore’s in-house capabilities, the partnership aims to deliver a superior sports betting experience to customers in the UK.
