W88 becomes official shirt sponsor for Burnley FC

Burnley Football Club has announced that W88, a prominent sports betting and online casino operator, will be their official shirt sponsor for the 2023/24 season as they make their return to the Premier League.

W88 on Burnley’s shirts

The partnership will see the W88 logo prominently displayed on the shirts of both the men’s and women’s first teams, supporting Burnley’s ambitions in their Premier League campaign.

W88 is a well-established brand that has previously sponsored several teams in the EPL, contributing to its success. They aim to achieve the same with Burnley Football Club, representing values such as integrity, trust, and excellence.

W88 offers a wide range of entertainment products, including sports betting and online casino games, and this partnership will enable them to reach a global audience and expand internationally.

In addition to the front-of-shirt branding, W88 will also receive visibility at Turf Moor on matchdays and through the club’s digital channels. They will collaborate with Burnley on community projects, engaging with supporters and participating in the club’s charitable activities.

Significant deal

Stuart Hunt, Director of Burnley FC, expressed his satisfaction with the partnership, emphasizing its significance for a newly promoted club competing in the Premier League: “Following lengthy discussions, we are pleased to confirm W88 as our front-of-shirt sponsor for the upcoming season. As a newly promoted club, a partnership such as this plays a significant role in helping us to compete in the Premier League.

“W88 have established successful relationships with several Premier League clubs and sports brands across the globe and we have been impressed by their experience, knowledge and proactive nature in this area. I’m looking forward to developing a successful partnership together over the course of the season.”

Hilly Ehrlich, W88 Business Development Manager, expressed the company’s passion for Premier League football and their excitement to support Burnley FC as the team returns to the top flight: “We’re hugely passionate about Premier League football and delighted to partner with Burnley FC as the team returns to the Premier League. With Vincent Kompany at the helm, we’re excited to see the team perform well this season.”

Fans can look forward to the new 2023/24 home kit, featuring the W88 logo, which will be available for purchase online and at the Clarets Store in mid-July.