“We are awaiting the SBC Awards ceremony with much anticipation”

What are your specific expectations from the SBC Summit in Lisbon?

The SBC Summit Lisbon will be another great opportunity for Soft2Bet to showcase our data-driven iGaming turnkey solutions and how they increase player engagement, retention and revenues for our B2B partners.

Another facet of this project is the educational and thought leadership work we undertake during major industry events such as SBC Summit.

Starting with education, our Senior Sales Manager Ben Scobie-Trumper will be hosting a workshop for our partners on Motivational Engineering Gaming Application (MEGA) at 14.30PM on 25 September 2024. During the workshop, Ben will reveal how operators can stand out in an overcrowded market through our gamification solution and preview our latest MEGA engines such as the recently-launched Bonus Dice.

Registrations are open to all delegates until 20 September. <–click on the link and sign up

Can you share any details about new products or innovations that Soft2Bet plans to unveil or demonstrate at the SBC Summit in Lisbon?

As mentioned, there will be more demos and insights into how unique casino gamification mechanics delivered through products such as Bonus Dice or Bonus Crab benefit our partners. Olga Melnyk, Product Manager, will be available on-site to provide deep-dives into how operators can easily integrate MEGA, as well as a peak at its back-office.

During these events we also make a point of providing more details on all our gamification and product features and how our partners can integrate them to get optimal returns from them.

We also provide more detail on features such as City Builder, which is a key element in our gamification solution, CasinoWars, Bonus Dice and all of the rest of the MEGA portfolio and how they can be incorporated and launched in new regulated markets. We’re also preparing highly innovative new product launches for the end of the year, stay tuned!

How important is the networking aspect of the SBC Summit for Soft2Bet?

SBC Summit Lisbon promises to be one of the leading events for networking, doing deals and insights in online sports betting and gaming. The new location has attracted a lot of attention and interest and the three days of the show enable us to showcase new products, services and features and provide live demos of MEGA and its unique gamification engines..

And of course we are awaiting the SBC Awards ceremony with much anticipation. We have been nominated for some of the most prestigious awards, such as Platform Provider of the Year, Innovation in Casino Entertainment and Industry Innovation of the Year.

Given that Lisbon is hosting this event, how significant is the European market for Soft2Bet?

Even though we went through a massive period of expansion in tackling Latin America and North America, Europe remains the main focus for Soft2Bet. It is the region with the most regulated countries within it, and the highest performing ones when it comes to innovation and revenues.

We have built products that cater to regulated markets and we see them bringing solutions to the pain points operators in these specific markets are facing. SBC Summit in Lisbon is also a major event in the industry as all the major operators and suppliers are attending when compared with other trade shows that are farther away from iGaming hubs.

With thousands of industry professionals expected to attend, how does Soft2Bet plan to engage with attendees at the SBC Summit?

We showcase and demonstrate the best features of our platform and MEGA solutions and welcome hundreds of delegates, partners and contacts within our immersive stand.

Our senior leaders such as CBDO Martin Collins and General Counsel David Yatom Hay will also moderate and take part in two fascinating panels debating new trends to look out for and how to balance regulatory compliance and commercial growth.

The SBC Summit often highlights emerging trends in iGaming and sports betting. What key trends do you anticipate will dominate discussions at the event?

As you can imagine we are strong believers in enhancing player experiences and we are seeing the impact our pioneering product strategies are having on the industry as more and more iGaming companies are mentioning the topic!

More generally, bet builders will continue to dominate the attention of sports betting companies, while the role of media and how it can be coordinated with sports betting is another key focus.

As a company focused on innovation and startups as part of our new Soft2Bet Invest venture, we are also really looking forward to meeting companies that are harnessing pioneering technologies in casual gaming, AI, traffic differentiators or behavioural-UX analytics.