Date: 20.07.2023

by Mateusz Mazur

Andria Vidler Appointed as Allwyn UK CEO

Andria Vidler has been appointed as Allwyn UK CEO, effective 1 October. She will be leading Allwyn as it prepares to take over the operation of The National Lottery in February 2024.

Highly accomplished business lieader

Her primary mission is to increase the funds generated for Good Causes over the ten-year license period. Andria will be succeeding Robert Chvátal, who has been serving as interim CEO since January this year. Robert will return to focus full-time on his responsibilities as Group CEO of Allwyn.

Andria Vidler is a highly accomplished business leader with a proven track record of creating value for stakeholders in various high-profile UK media businesses. Most recently, she served as the EMEA CEO at Tag Worldwide, a leading global marketing production business. Prior to that, Andria held prominent positions as CEO of EMI in the UK and Ireland, and CEO of Centaur Media. She also has extensive experience from senior roles at Capital Radio, Bauer Media, and the BBC.

Justin King, Chairman of Allwyn UK, expressed his excitement about Andria’s appointment, stating: “Andria’s extensive expertise in helping entertainment brands adapt to the realities and opportunities of a data-enabled, multichannel landscape will be a fantastic asset to The National Lottery.  I’m delighted to have her on board, as well as continuing to benefit from Robert’s global lottery expertise as a UK board member and active supporter for the UK team.”

Robert Chvátal, Allwyn Group CEO, also praised Andria’s qualifications for the CEO position: “Andria’s experience of developing and managing compelling brands, content and campaigns that connect with audiences in a fast-changing digital environment made her the ideal choice for our new CEO. In her new role, she will not only be able to draw on the great talent we have in the UK but also all the advantages of the powerful Allwyn Group platform.”

Andria Vidler expressed her enthusiasm for the opportunity to lead The National Lottery: “This is such an exciting opportunity to ensure The National Lottery, a hugely loved UK brand that delivers immense benefits to society, is in the best shape possible for the future. I can’t wait to get to work alongside partners and colleagues from across our Allwyn and Camelot teams to make this vision a reality.”

Essential role of the National Lottery

The National Lottery is one of the most recognized and respected brands in the UK, and its operation is essential for raising funds for Good Causes in various sectors, including health, education, sports, arts, and culture. With Andria Vidler’s leadership, the future of The National Lottery looks promising as it aims to make an even greater positive impact on communities and projects throughout the country.

As Allwyn UK CEO, Andria will play a vital role in steering the lottery’s growth and innovation strategies, tapping into the evolving digital landscape and consumer preferences to maximize its contributions to Good Causes. Her extensive experience in the media and entertainment industry, combined with her leadership skills, makes her a valuable addition to the Allwyn team.

Under Andria Vidler’s guidance, The National Lottery is expected to continue its legacy of supporting crucial social initiatives while embracing new opportunities for expansion and engagement in a rapidly changing world. As she assumes her role on 1 October, all eyes will be on Andria and her team as they chart the course for a new era of innovation and social impact at The National Lottery.