Greece Embraces Eurojackpot: A New Era in National Lottery Gaming
Starting from Wednesday, March 6, the lottery scene in Greece is set to witness a significant expansion as OPAP introduces the Eurojackpot to its game portfolio.
This move not only diversifies the gaming options available to Greek citizens but also aligns Greece with the pan-European lottery trend, offering large cash prizes and adding a thrilling new dimension to the country’s lottery culture.
A Brief History of Eurojackpot
Inspired by the success of Euromillions, Eurojackpot was conceived by several European nations aiming to create a competitive lottery offering. Since its inception in 2006 and the first draw in March 2012, the game has rapidly expanded across Europe.
As of 2017, it was embraced by 18 countries, with Greece joining the fold to mark its 19th participant.
OPAP’s Strategic Move
In late 2022, OPAP secured the license from the Greek government to host Eurojackpot within its terrestrial network, marking a significant milestone in the company’s growth strategy. The license, valid for a ten-year period with an option for renewal, signifies a new chapter in Greece’s lottery history, with the state benefiting from 30% of OPAP’s gross profits from the game.
Industry analysts predict that the introduction of Eurojackpot, coupled with the renewal of existing number games like LOTTO and Joker, will further boost OPAP’s revenue in 2024. This strategic expansion not only enhances OPAP’s game portfolio but also promises to invigorate the national lottery market, bringing fresh excitement and opportunities to players across Greece.
Our Comment on the Article
The introduction of Eurojackpot by OPAP represents a strategic and forward-thinking move that not only enriches the gaming landscape in Greece but also solidifies the country’s position in the European lottery community. This expansion reflects a broader trend in the lottery industry towards creating more engaging and high-stakes games that capture the imagination of players while offering substantial rewards.
As Greece embraces this new era of lottery gaming, the anticipation and excitement among players and industry watchers alike underscore the enduring appeal and potential of lottery games in the digital age.
