Date: 03.08.2023

by Mateusz Mazur

Last update: 09.08.2023 10:01 Launches in New York

Today,, the online platform that enables lottery players to securely order official state lottery tickets from their mobile phone, tablet, or desktop, has launched in New York. goes live in New York

The platform allows New Yorkers to order tickets for popular lotteries such as Powerball, Mega Millions, Cash4Life, New York Lotto, and Pick 10. With a secure courier service, purchases tickets on behalf of its customers from official state lottery retailers, providing a scan of their ticket and instantly transferring winnings of $600 or less to their account. For prizes exceeding $600, safely sends the winning ticket to the player for collection from the New York Lottery.

Backed by investments from esteemed entities like Yankee Global Enterprises (New York Yankees) and the Tisch family (co-owners of the New York Giants), is launching in collaboration with one of the most renowned professional franchises in sports history, the New York Yankees.

“We’re thrilled to announce’s launch in the Empire State, the nation’s second-largest lottery market,” said Akshay K. Khanna, CEO and co-founder of “ is happy to help New Yorkers order official state lottery tickets online with increased safety, security, and convenience. At, we’re always striving to increase accessibility and elevate the player experience by making it more convenient and secure for players to order lottery tickets, ensuring players don’t lose a winning ticket.”

New standards sets a new standard for responsible gaming, employing safety measures and modern conveniences unique to digital platforms. The company has made significant investments in responsible gaming protections, such as setting default limits on daily deposits, offering access to local and national responsible gambling resources, self-exclusion, self-suspension, and automated notifications that provide assistance if problematic behaviour is detected. These efforts have earned the iCap certification from the National Council on Problem Gambling.

“The platform has an innovative design and provides users with an easily accessible interface to order official lottery tickets. We know that it will be enjoyed by consumers, and the Yankees are excited to see it launch in New York State,” said Tony Bruno, Senior Vice President of the New York Yankees.

“We think has one of the best and most progressive solutions on the market to make the lottery more accessible to tens of millions of New Yorkers. We are thrilled to be part of’s expansion in New York and its mission to positively change the way New Yorkers order official state lottery tickets,” said Carolyn Tisch.

The New York Lottery is the largest and most profitable lottery in North America, generating over $10.4 billion in sales throughout the 2022 fiscal year. Since its inception in 1967, the New York Lottery has contributed more than $78.7 billion to support education statewide, including $3.6 billion to aid New York state public education in FY 2022.