LIGA1: BETSSON CONTINUES ITS COMMITMENT TO PERUVIAN SOCCER’S HIGHEST DIVISION

Betsson reaffirms its dedication to supporting the advancement of Peruvian sports through values associated with sports entertainment and responsible gaming.

As a global sports betting and online casino operator, Betsson is committed to promoting the development and growth of Peruvian soccer. In line with this commitment, the company is maintaining its ties with the Peruvian Football Federation (FPF) for the naming rights of the first division of professional soccer in Peru. This partnership will not only enhance the excellence and professionalisation of the sport, but also promote responsible and safe gambling for all participants.

Just ahead of the start of the Apertura Tournament, Betsson and the FPF are making sure that this edition of the tournament is the best one yet. This announcement is a reaffirmation of Betsson’s confidence in the Peruvian market and the FPF’s ability, as the highest governing body of Peruvian soccer, to continue working together for the development of local soccer.”

According to Ronni Hartvig, Betsson’s Chief Commercial Officer, “This news fills us with lots of pride. We are delighted to continue the journey that we started in 2020 with the Peruvian Football Federation and Liga1 for the next four years. This reaffirms our dedication as a company towards the development of national football talents and contribute to the growth of local football. Additionally, by being the proud naming sponsor of the Liga1, we are able to emphasise our passion for sports and our commitment to football fan engagement – values that Betsson shares with the FPF.

“At Betsson we are eagerly looking forward to the kickoff of the next season and our teams are already creating engaging activities and campaigns, that I am sure will entertain and engage all football lovers in Peru,” concluded Mr Hartvig.”

With this agreement, Liga 1 will retain its current name and Betsson’s logo will continue to be featured in various visual and digital materials, as well as in the corporate identity of the Liga 1 Betsson 2023 championship.

The FPF Director of Competitions, Héctor Lara, expressed excitement at maintaining the alliance with a brand as important as Betsson, stating that, “better sponsorships allow us to continue optimising the economic value of the first division of professional soccer, invest in sports infrastructure, in the development of young players, and expands the reach and visibility of Liga 1. As the FPF, we are committed to elevating Peruvian soccer to its rightful place, and we are dedicated to this goal. We are constantly working to achieve this.”

It is worth noting that Betsson initially acquired the rights to the name of Liga 1 in 2021, with an agreement that allows for a change in naming after 20 years. This agreement solidifies Betsson’s support for the tournament and aligns with the company’s #JuegoResponsable (#ResponsibleGaming) campaign, which today also becomes the Peruvian Football Federation (FPF)’s ally.