Scientific Games Elevates Danish Lottery with SYMPHONY System
Scientific Games is set to revolutionize the National Lottery of Denmark, operated by Danske Spil, with its cutting-edge SYMPHONY gaming system.
This innovative omnichannel solution is designed to seamlessly integrate retail and digital sales, promising a future-proof architecture that accommodates new gaming channels and third-party content.
Currently, the SYMPHONY system is operational in two lotteries, with plans to extend its reach to four more through new agreements or contract extensions. Mikkel Müller, CIO of Danske Spil, expressed enthusiasm for the continued partnership with Scientific Games, highlighting the SYMPHONY system’s role in delivering engaging lottery experiences and driving performance.
A New Era of Lottery Gaming
The six-year technology agreement between Scientific Games and Danske Spil, with an option to extend up to ten years, includes the provision of state-of-the-art WAVE and Contour V point-of-sale terminals across Danske Spil’s retail network. These terminals, powered by SYMPHONY Edge software, are designed to accommodate various retail environments, enhancing the lottery experience for players and retailers alike.
The SYMPHONY gaming system supports a wide range of lottery products, from scratch games to iLottery offerings, including popular draw-based games like Eurojackpot, LOTTO, Vikinglotto, and Keno. Matthias Müller, Vice President of Sales and Marketing for International Lottery Systems at Scientific Games, praised Danske Spil’s forward-thinking approach in adopting the SYMPHONY system, emphasizing its flexibility and security in adapting to dynamic market conditions.
Two Decades of Partnership
Scientific Games’ relationship with Danske Spil spans over two decades, providing a comprehensive suite of lottery products and services, including instant scratch games, subscription services, and player account management systems. The collaboration has significantly contributed to the Danish lottery landscape, supporting various cultural, sports, and community projects through annual profits allocated to the Danish State and sports associations.
Our Comment on the Article
The adoption of Scientific Games’ SYMPHONY system by Danske Spil marks a significant advancement in the lottery industry, setting a new standard for omnichannel gaming solutions.
This strategic move not only enhances the player experience but also positions Danske Spil for future growth and innovation. As Scientific Games continues to lead the way in lottery technology and services, the global lottery community will undoubtedly watch closely to see how this partnership evolves and influences lottery operations worldwide.