by Antoni Majewski

Scientific Games Expands iLottery Offerings with New Partnerships

Scientific Games has announced the addition of Bwloto and Random State to the SG Content Hub and Partner Program, expanding its iLottery game offerings to its global customer base. This move brings the total number of lottery-focused game studios in the program to seven, enhancing the diversity and reach of Scientific Games’ digital content.

Strategic Partnerships for Diverse Content

Steve Hickson, VP of Digital Games for Scientific Games, expressed enthusiasm for the new partnerships, stating, “Scientific Games welcomes Bwloto and Random State to the SG Content Hub and Partner Program.

Both are highly respected digital content providers, and we look forward to offering a selection of their unique games to our iLottery customers worldwide through the SG Content Hub.” This initiative aligns with the company’s goal of driving incremental growth in the iLottery business by providing high-performance games.

Innovating iLottery with Global Talents

Bwloto, based in Iceland, brings a unique offering to the table with its longer, yet quicker play eInstant games tailored for individual lotteries and regulatory environments. Ivar Hermann Unnthorsson, CEO of Bwloto, shared his excitement about joining the program, emphasizing the opportunity to reach more players and offer unforgettable gaming experiences worldwide.

Random State, hailing from Sweden, is known for its innovative approach to digital lotteries and bingo, earning accolades like The Swedish Gambling Awards and Pitch ICE London. CEO Mattias Westholm highlighted the significance of the partnership in advancing Random State’s mission to deliver world-class gaming experiences by blending iLottery with casual gaming.

Enhancing iLottery with the SG Content Hub

The SG Content Hub and Partner Program aims to revolutionize iLottery by providing scalable features that support partner games as well as Scientific Games’ own offerings. This includes progressive, linked, and multi-jurisdictional jackpots.

The platform simplifies operations, technical integrations, and game portfolio management while offering enhanced data analytics. This ensures a vast array of game content is accessible through a single integration, facilitating a seamless experience for lotteries and players alike.

Conclusion: A New Era for iLottery Gaming

Scientific Games’ strategic expansion of the SG Content Hub and Partner Program with partners like Bwloto and Random State marks a significant step forward in the iLottery industry.

By collaborating with leading game studios worldwide, Scientific Games is set to offer a more diverse and innovative range of gaming experiences to its global customer base, promising a new era of growth and engagement in the iLottery sector.

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